Would Businesses Decide iPhone over BlackBerry ?
On the earth of smart phones BlackBerry has at all times been the popular selection for corporations and iPhone has a extra perceived value of an entertainment phone. However, with the recent launch of superior features in iOS4 things may start to change.
Whereas iPhone had nearly all of the capabilities of a BlackBerry and probably extra, security was probably one of the major concerns for businesses before adapting to BlackBerry. With features like data protection, SSL VPN assist, wireless app distribution and so on in its summer season launch of the brand new iOS4, Apple has a powerful likelihood with the company market segment.
Further supported by Apple's aggressive advertising technique, iPhone has already increased its market share within the first quarter of 2010 and of the highest 5 players within the sensible cellphone business BlackBerry is the only one to lose out on their share of the pie for the first quarter. While this could be a strong signal as to which means the winds are sailing in the smart cellphone market, a heavier knock for RIM got here with the choice from Standard Chartered to make use of iPhone for all their staff as a substitute of BlackBerry. Commonplace Chartered gave an choice to its staff who're already on BlackBerry to change over to iPhone if they would like. Though other comparable organizations, like HSBC Holdings and Morgan Stanley are still holding their faith on BlackBerry solely, it's definitely a wakeup call for RIM.
One issue that might play in favor of BlackBerry is that, they've already established a deep
rooted monopoly within the corporate sector and it's definitely going to take good time for any business to completely take a look at a brand new platform like iPhone before they will really resolve to move. This might give some time to BlackBerry to tug up their socks and attempt to maintain again to their customers with better products and services.
One of the key points of interest for utilizing an iPhone is the wide variety of its apps and whereas BlackBerry utility development has been a growing enterprise, they're no comparison to the millions of apps which are already on the Apple appstore. There are already a bunch of enterprise apps on iPhone, and its rising penetration into the company phase will further inspire iPhone developers to create extra progressive enterprise apps for this ever rising market.
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